ABOUT US

 

LOOK GOOD. FEEL GOOD. BE UNSTOPPABLE.

At Yegi Beauty we specialize in hair, makeup, eyelash and eyebrow services. We use top-quality products to ensure the satisfaction of our guests. Our purpose and mission is to make you feel more beautiful and reach your full potential; because we believe when you look good, you feel good and when you feel good you do great things that can change the world for the better.

 

VISION

At Yegi Beauty our vision is to be the preferred hair, make-up, eyelash and eyebrow service provider in California while focusing on world-class customer service and care for our guests.

 

VALUES

GRIT: Courage, indomitable spirit, conscientiousness, endurance, perseverance, resilience, optimism, confidence and excellence

Yegi Beauty aims to empower, motivate, engage, reward, provide world class customer service, focus on health and wellness and work as a team to earn your business and guarantee your satisfaction.

 

WHY YEGI

During the Armenian Genocide, my great aunt named Yegisabet was saved by a kind hearted Turkish stranger risking her own life. According to the story that has been passed down by my family, only the beautiful young Armenians were kept alive and later forced to change their identity to grow up and be married to powerful Turks; the rest were killed brutally.

 

Yegisabet was an average looking teenager at the time of the Genocide, which meant that she was going to be killed. Fortunately, a very brave, kind-hearted Turkish lady saw the young, helpless, injured yet alive girl on the street and decided that she was going to save her life. She dragged, hid and raised Yegisabet in her house. Because of this brave stranger, Yegisabet was able to later live a normal life and return to her home country.

 

This story inspires me and keeps me believing that there is good in the world no matter what the circumstance. There are people who care deeply about others that they will put their lives on the line to do the right thing.

Yegi Beauty has the same values, to be a leader and not a follower, to exceed expectations and always do the right thing.

 

WHY PEACOCK

I chose the Peacock to be the symbol of Yegi Beauty because I love what it represents and how it relates to beauty. In general the Peacock symbolizes integrity and the beauty we can achieve when we show our true colors. In History and Mythology it has represented nobility, vision, guidance, holiness, protection watchfulness, glory, royalty, awakening, refinement, incorruptibility, kind-heartedness, spirituality, nurturing and emblem of love.

 

WHY ORANGE

The color orange radiates happiness and warmth. It can also offer emotional strength in difficult times and help you bounce back from disappointments. The color psychology is rejuvenating, optimistic, uplifting and it brings spontaneity, enthusiasm, adventure, and positive outlook on life. The color orange is physically and mentally stimulating. It gets people thinking and talking.